Real Estate Hotline - Using Aliases

When you list a home on your real estate hotline, you have the option to create alias listings for that property.  This document details the benefits of using the alias listings feature of your real estate hotline.

This scenario shows how realtor Sally Clark would use alias listings in her real estate hotline to help her maximize her potential in real estate

Real Estate Hotline on the Yard Sign  
The most obvious place Sally will advertise her real estate hotline is on the sign in front of the house for sale.  She calls her real estate hotline, enters the administration menu, and creates regular listing 1001 for one of her listings.

Real Estate Hotline in the Newspaper  
Sally then creates alias 1002 for listing 1001.  She places an advertisement in a local newspaper and lists her real estate hotline with the ad, but instead of using listing 1001, she uses listing 1002.  When people see the ad in the newspaper and call Sally's real estate hotline, they will hear the recording for listing 1001, but the reports in Sally's online portal will reflect a call for listing 1002.

Real Estate Hotline on a Flyer  
Sally prints flyers to post at an apartment complex near the home for sale.  She creates another alias listing in her real estate hotline and advertises listing 1003 on the flyer.

Analyzing Call Statistics  
If, after 2 weeks, Sally notices that she has received few calls to listing 1002 and many calls to listing 1003, she may determine that instead of renewing the newspaper advertisement, she may want to focus on advertising the property in the apartment complexes near the listed home.

By carefully tracking and observing her call statistics, Sally can learn what forms of advertising work best for her.  This real estate hotline feature allows her to more wisely and efficiently spend her advertising budget.